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Reply to Manofsky Essay

by Andy Zimmerman

Ladies and Gentlemen:

I agree you have performed a valuable service publishing Manofsky's essay. Hopefully, it will make some engineering majors question their assumptions about life in "the real world." Perhaps too many believe that just because they bust their butt for four or five years in school that somehow that entitles them to being rewarded with a corporate vice presidency before the age of 30 at a giant manufacturing firm.

An engineering degree from Tech is certainly no automatic ticket to affluence and I don't know any of my fellow alums who pretend otherwise. What I got most from my education was a solid foundation in engineering fundamentals, and the ability to think analytically and solve tough problems. The real education began after graduation and I thank Ma Tech for giving me the tools to make the most of it.

I guess its what they call "tough love." Sort of like what our fathers hopefully did with us when we were growing up. We didn't like it too much at the time, but now that the soreness has worn off our britches we are thankful for the lessons we were taught.

I recommend all students should either co-op or through some other venue seek out established professionals in their chosen career. Take them out to lunch and pick their brains about what they like and don't like about their careers.

All the alumni I know would be flattered to be asked. Most of us have children of our own and would love to help. As you say, too many are making decisions with insufficient information.

You have my permission to print my letters. I will ask George if I can forward some of his replies along with my further responses.

Your publication has certainly helped to spark a worthwhile dialog between father and son. I hope it may do likewise for others.

Regards,

Andy Zimmerman

Below is a copy of a letter I wrote to my stepson, a junior mechanical engineering major at Tech, in response to an article he gave me from your publication. I am a 1980 aerospace engineering graduate.




George:

I went ahead and read that article in the recent edition of the NAR, written by the Tech ME alumnus (Bill Manofsky), right after you left the house. I thought I would comment on it while still fresh in my head.

As I have said before, we live in a highly complex technological society. The technically-trained professional will be light years ahead of those lacking that training.

The MBA graduate with an engineering degree will be far ahead of those with a non-technical background. Manofsky made the same point while failing to recognize its truth. He suggested if he'd known the "truth" he would have switched his major to IM, while at the same time illustrating his article with examples of major industrial corporations headed by men with engineering undergraduate degrees and advanced management academic training.

Manofsky says that "An engineer who is an employee of a corporation should never be considered a professional along the same lines as a lawyer or a doctor." It didn't take me 10 years in industry and government to figure that one out. In California engineers at large aerospace corporations already belonged to a "professional" union, in much the same way as do public school teachers, by the time I left the industry and got into consulting in 1989.

Manofsky recognized that, until recently, doctors and lawyers have not generally worked for large corporations with their pay and position set by others outside their profession. As he points out, that is a typical situation for the engineer in industry. These other professions have generally worked in professional consulting firms with pay and position set by the partners or owners who are senior practitioners inside the same profession.

I recognized quickly that the solution was not to abandon engineering, an ancient and honorable profession, but to leave the large, bureaucratic industrial corporation and get into something more entrepreneurial. Manofsky hinted at this truth when he talked about Kelly Johnson, the founder of the Lockheed Skunk Works.

Men like Johnson and Howard Hughes made their mark when aerospace was a booming infant industry from the 1930s through the 1960s. He talked about the SR-71 going from concept to first flight in eleven months. By the 1970s, the industry had matured and also become hidebound due to its close association with the government as part of the "military-industrial complex."

I fell in love with the industry during the glamour days of the 1960s with Project Apollo, the X-15 flight test program, etc. However, I failed to recognize the fundamental changes that had occurred by the time I graduated high school in 1975. It wasn't until I graduated Tech and got to USAF flight training that I recognized I was chasing a dream that no longer existed.

However, I was already locked into a military service contract and it took me the next six years to figure a way out, followed by two years of retraining before making the jump. Apparently it took Manofsky a little longer in the system to catch on to these truths. Unfortunately, his experience has led him to the wrong conclusion.

Instead of thinking outside the box, he has simply jumped out of the frying pan and into the fire. He is still part of "the system," he just figures he has gotten smart by changing his track. He is basing his career decisions on what he is being told by headhunters and personnel/human resources flunkies who are cogs in that same "system."

I know a lot of burned-out, bitter and disillusioned marketers and sales executives. Manofsky will never improve his situation until he gets over his self-centered perspective. Like many technical types, he fails to realize that technology does not exist in a vacuum; it exists to serve the needs of society, not the engineers who create it or the sales weasels who push it.

Manofsky disparages the current P.E. license, then advocates a tougher licensing board and further unionization of the engineering field with the "political and organizational clout of the Teamsters Union." That will not make us professionals but will only serve to lower our stature in the eyes of the public as has happened with the public school teacher unions. This proposed "solution" is just evidence of an inability to break out of an intellectual prison.

The key to success and happiness is to recognize the truth as taught by the Master, "he who is last will be first; to become master we must first be a servant." To achieve success, we must first see ourselves as servants of the public health and welfare. We must make that our first priority.

Bill Gates did not set out to be a multi-billionaire. He got where he is by seeing a need to make a new technology affordable for the average Joe in the same great American tradition as Henry Ford.

Ford saw potential for the automobile to revolutionize transportation and improve the life of the common man by providing for affordable personal transport. Gates saw how the personal computer would revolutionize the way we lived and worked. Both men were inspired by the desire to serve the needs of their fellows (and not coincidentally make a profit for themselves) and helped to create whole new industries in the process.

They started companies from scratch in the great American tradition of free enterprise. That is the beauty of a market economy; everybody wins when individuals are free to pursue their dreams. And by the way, both Gates and Ford were trained as engineers (although Gates never finished his degree).

In a free society, the greatest rewards go to the man who does the best job of bringing cost-effective, reliable products and services to satisfy the needs of his neighbors. The trick is to get out of our introverted ruts and think more of the big picture: what new products and services could be brought to the market in an effort to serve the needs of our customers and clients?

That can be a tough questions when our customers and clients may have only a vague idea of what their "needs" are. The day to day details of life can distract us easily from the bigger picture. It takes imagination and creativity to see a better way of managing wetlands when we are up to our necks in aggressive reptiles.

Gates, Jobs, Ford, Westinghouse, Curtis, Armstrong, Edison, Bell, et al had that kind of vision and prospered from it. How many besides them at the time realized the potential of the personal computer, automobile, air brakes, airplanes, radio, television, electric lights, phonographs, movies, telephones, etc.? Or, how about new services like overnight package delivery which rely on many of these technologies?

Engineers will never be professionals as long as they make their careers as simple cogs in a big machine, never questioning the value or purpose of the systems they are asked to design. That is the role of the technologist. We will only maintain professional status when we are intimately connected with satisfying the larger needs of the society in which we live.

Those needs can include things like clean water to drink; convenient, reliable and safe transportation; comfortable homes and offices in which to live and work; safe, clean sources of energy; national borders secure from foreign invasion, affordable clothing in a variety of styles and fabrics, wholesome and nutritious food, new forms of artistic media to enrich and inform our lives, improved commucation and data management systems to run factories and businesses, etc. and etc. Achieving these goals involves professional engineers in both design and marketing.

Neither is sufficient by itself to successfully improve our lives. Like the giants mentioned above, we must be able to both envision new products and services and be able to successfully show others why they will work as ntended.

My advice to you, George, is to stay in engineering school. Acquire the mental discipline and analytical skills required to graduate. Take challenging classes in history, political science and the humanities. Then see how your skills can be put to use serving the needs of your community in a way that makes the best use of your God-given talents.

In that manner you can achieve both financial success and a sense of personal satisfaction. Don't let yourself become distracted by chasing the almighty dollar or personal ambition to the exclusion of all else. Serve God first, then your fellow man and you will be handsomely rewarded.

Love,

Andy




George:

I have been somewhat disturbed by the Manofsky essay published in the Winter '98 North Avenue Review and given to me by you. I have re-read it several times to try to discern what really bothers me the most.

I believe the first mistake of any student is to choose his profession because he thinks it will help him to "get rich." This is an unrealistic expectation. There are no guarantees in life.

Manofsky showed his unrealistic expectations when he declared that his childhood family was "in no way affluent." Yet his father did well enough to send him to private college prep school in Tennessee. Tuition at those schools ain't cheap.

The definition of a "professional" is one who has a "higher calling" than mere pecuniary gain or "square-filling" a bureaucratic promotion folder. In engineering, our first loyalty is to the public health and welfare, second to our client or employer, and only last to our own financial advancement, social status and prestige.

Now I'm not saying we should go into engineering as a charitable, non-profit pursuit. Money is important to feed our families, but it cannot be its own reward. Anyone who pursues a "profession" with the idea of "getting rich" as his primary motivation, be it either engineering or finance, is bound to be disappointed.

However, if a particular industrial company is too hidebound to reward its top engineering talent appropriately, then it makes sense for that talent to find a more appreciative client. The successful engineers I knew in the aerospace industry changed employers every three to five years. But, that kind of move requires sensitivity to the needs of the alternative employer and the ability to convince them that you are the solution to fulfilling those needs.

Perhaps Manofsky's disillusionment is also partly a result of the industry he chose out of college rather than any inherent problem with the engineering profession. I suspect he went into aerospace, like many others, because it was a "glamour" field. Again, this is not the best reason for choosing a profession.

Of course, I'll admit I made the same mistake. That mistake cost me several years of anxious soul searching and career failures until I learned to get my priorities in order. The peculiar problems of the aerospace-defense industry in the post-Viet Nam/post-Apollo/post-Cold War era only worked to make the disillusionment more acute.

By the 1970's, the industry had become a government-subsidized entrenched bureaucracy more concerned with perpetuating itself than serving the needs of the free market. That is the danger of any institution financed primarily with tax money extorted from the people rather than voluntary exchanges in the marketplace.

In this new era of the global marketplace, deregulation and privatization, the winners will be those technically-trained people and their institutions who are most adept at change, re-orientation and continual learning. They must be sensitive to the needs of that global market and good at communicating their unique talents as the means of achieving elegant and cost-effective solutions. Those who are able to master these skills will enjoy the rewards of a market-based economy.

I am sure with your talents in both sales and the engineering arts and sciences you will be well positioned to be one of those winners. Just don't let yourself get sidetracked by negativism and the cynicism of middle-aged men who have yet to straighten out their priorities.

Love,

Andy



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