From The Classics in the morning to Continental Drift on Monday evenings to WREKage on Friday nights, WREK attracts a loyal and active listenership of all ages and interests. The weekly broadcast schedule is presented twice yearly in WREKology, the WREK listeners' guide.

Why Underwrite on WREK?

• WREK's audience is a more active, aware group than the average mainstream radio listenership. The mention of your organization's name will not be misunderstood or forgotten
• WREK does not bombard its listeners with load, flashy spots. Your mention will stand out as an exclusive announcement during the program. It will not get lost in the background among other advertisements.
• WREK broadcasts at 40,000 watts, handily covering all of metro Atlanta with one of the strongest noncommercial signals in town.
• WREK's programming has been hailed as "blessedly diverse" and "the only [station] within hundreds of miles that makes every effort to educate and expose its listeners to radical trends in current music" in Creative Loafing.
• Since 1968, WREK has offered a wide range of genres, attracting listeners interested in funk, international music, hip-hop, noise, truly underground rock, dub, classical, straight ahead jazz, Tech sports, experimental music, real classic rock, punk, ska, ambient , big-band swing, metal, break-beat, blues, reggae, and much, much more. Through WREK underwriting, your message will reach a diverse, appreciative audience.

Underwriting Explained

WREK is funded by the student body of Georgia Tech. WREK supplements its operating expenses by offering underwriting to local businesses as means of publicity for them and revenue for the station. As a non-commercial station, WREK is not allowed to sell time for advertising. However, this regulation does not preclude the selling of time for underwriting purposes.

As an underwriter, rather than an advertiser, you are associated with a particular program or format as a supporter" or "sponsor." The FCC allows announcements to be made to identify the underwriter. This provides a higher community profile and a more philanthropic appearance than the average advertiser, in exchange for the following restrictions:

1. No qualitative language -- very important -- the language must be "value neutral"; there can be no language that "distinguishes the underwriter from its competitors" or even "seeks to cast its products in a favorable light"
2. Even if a statement made about an underwriter is factually true, it is not permissible if it is also promotional (e.g. "Burrito Barn was voted Best Cheap Eats in the city by local food critics")
3. Reasonably short in length -- spots longer than 30 seconds are likely to be scrutinized for promotional content
4. Lists of items OK
5. No "call to action" in the spot
6. Passive identifiers are OK (what, when, where, etc.)
7. No mention of special sales or discount offers
8. No background music
9. Spots cannot include contests or giveaways, but contests or giveaways can be done separately in a distinct non-spot break in the program
10. "Logograms" are OK

Underwriting Rates

Specialty Shows	One spot at the beginning and end of each show	$150/semester
Blue Plate Special	Two spots every weekday (Noon and 1PM)	$650/semester
Rock, Rhythm, and Roll	Three spots every weekday (2:00, 3:30, 5:00 PM)	$900/semester
Just Jazz	Two spots per weekday (9:00 and 11:00 AM)	$650/semester
The Classics	Two spots per weekday (7:00 and 9:00 AM)	$650/semester
Atmospherics	Two spots per weekday (Midnight and 1:30 AM)	$500/semester
Earth and Sky	Two spots daily (8:30 AM and 5:00 PM)	$600/semester
Tech News	One spot per weekday (5:00 PM)	$300/semester

We also offer special rates for specialty shows with barter or loan agreements and we can customize any underwriting schedule to best fit your needs.

The Fine Print

WREK is a student organization at the Georgia Institute of Technology, which operates on a semester system. Therefore, underwriting arrangements at WREK have term lengths in multiples of one semester (four months).

Underwriting fees are due by seven days after the beginning of the semester. Checks should pay to the order of The Gilbert Fund. Contribution contracts begun during a semester will be pro-rated by the percentage of spots remaining in the semester.

WREK thanks you for your time and hopes that you will support WREK in the future, not only with your underwriting contributions, but with your valued listenership.

Business Manager
WREK	(404) 894-2468
Georgia Institute of Technology	(404) 894-6872 FAX
350 Ferst Drive NW, Suite 2224
Atlanta, GA 30332	business.manager@wrek.org